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Top 20 College Athletes With The Highest NIL Valuations

Weirdly for some time college athletes making money in college sports regarding Name, Image, and Likeness is a normal thing.

Numerous college athletes have taken advantage of the opportunity to secure lucrative deals.

These athletes have leveraged their popularity, skills, and personal brand to enter into various endorsement agreements and partnerships.

Signing NIL (Name, Image, and Likeness) deals while playing college sports offers several benefits for athletes.

Here are some key advantages:

  1. Financial Opportunities

  2. Business and Brand Building

  3. Entrepreneurial Freedom

  4. Community Engagement

  5. Career Preparation

It’s important to note that while NIL deals offer opportunities for athletes, there are complexities and challenges associated with navigating these arrangements.

It Is important that all athletes understand the rules and regulations set by their respective colleges and athletic associations to participate in such.

Let’s take a look at the Top 20 Athletes Players With The Highest NIL Valuations below!

Each NIL Valuation came from On3 NIL.

RELATED | Top 10 Highest Paid Athletes In 2024

1. Arch Manning – $6.8M Valuation

Texas v Alabama Source:Getty

 

College: Texas
Sport: Football
Year: Junior
Instagram Followers: 430K
Tik Tok followers: 9.4K
X Followers: 73K
On3 NIL Valuation: $6.8M

2. Carson Beck – $4.3M Valuation

Capital One Orange Bowl - Georgia v Florida State Source:Getty

 

College: Miami
Sport: Football
Year: Redshirt Senior
Instagram Followers: 129K
Tik Tok Followers: 27K
X Followers: 11K
On3 NIL Valuation: $4.3M

3. Jeremiah Smith – $4.2M Valuation

Indiana v Ohio State Source:Getty

 

College: Ohio State
Sport: Football
Year: Sophomore
Instagram Followers: 534K
Tik Tok Followers: 255K
X Followers: 86K
On3 NIL Valuation: $4.2M

4. AJ Dybansta – $4.1M Valuation

aj dybansta college basketball commit NIL Valuations Source:aj.dybansta/Instagram

 

College: BYU
Sport: Basketball
Year: Senior at Utah Prep School
Instagram Followers: 542K
Tik Tok Followers: 277K
X Followers: 15.9K
On3 NIL Valuation: $4.1M

5. Garrett Nussmeier – $3.8M Valuation

2024 LSU Archive Source:Getty

 

College: LSU
Sport: Football
Year: Redshirt Senior
Instagram Followers: 81K
Tik Tok Followers: 251K
X Followers: 17.3K
On3 NIL Valuation: $3.8M

6. LaNorris Sellers – $3.7M Valuation

Missouri v South Carolina Source:Getty

 

College: South Carolina
Sport: Football
Year: Junior
Instagram Followers: 56K
X Followers: 18.4K
On3 NIL Valuation: $3.7M

7. DJ Lagway – $3.7M Valuation

COLLEGE FOOTBALL: SEP 07 Samford at Florida Source:Getty

 

College: Florida
Sport: Football
Year: Sophomore
Instagram Followers: 106K
Tik Tok Followers: 8.8K
X Followers: 44K
On3 NIL Valuation: $3.7M

8. Cade Klubnik – $3.4M Valuation

2024 ACC Football Championship - Clemson v SMU Source:Getty

 

College: Clemson
Sport: Football
Year: Senior
Instagram Followers: 114K
X Followers: 29K
On3 NIL Valuation: $3.4M

9. Drew Allar – $3.1M Valuation

COLLEGE FOOTBALL: JAN 09 CFP Semifinal Capital One Orange Bowl - Notre Dame vs Penn State Source:Getty

 

College: Penn State
Sport: Football
Year: Senior
Instagram Followers: 115K
Tik Tok Followers: 11.6K
X Followers: 21K
On3 NIL Valuation: $3.1M

10. Sam Leavitt – $3.1M Valuation

Chick-fil-A Peach Bowl - Texas v Arizona State Source:Getty

 

College: Arizona State
Sport: Football
Year: Redshirt Sohpomore
Instagram Followers: 33K
X Followers: 6.5K
On3 NIL Valuation: $3.1M

11. Bryce Underwood – 3M Valuation

Bryce Underwood Source:The Indiana Daily Student

 

College: Michigan
Sport: Football
Year: Freshman
Instagram Followers: 231K
Tik Tok Followers: 48K
X Followers: 34K
On3 NIL Valuation: $3M

12. JT Toppin – $2.8M Valuation

Wyoming v Texas Tech Source:Getty

 

College: Texas Tech
Sport: Basketball
Year: Sophomore
Instagram Followers: 15.4K
X Followers: 3K
On3 NIL Valuation: $2.8M

13. Darian Mensah – $2.8M Valuation

Kansas State at Tulane Source:Getty

 

College: Duke
Sport: Football
Year: Redshirt Sophomore
Instagram Followers: 28K
X Followers: 1.6K
On3 NIL Valuation: $2.8M

14. Johs Mateer – $2.7M Valuation

Washington State v Oregon State Source:Getty

 

College: Washington State
Sport: Football
Year: Redshirt Junior
Instagram Followers: 32K
X Followers: 13.5K
On3 NIL Valuation: $2.7M

15. Ryan Williams – $2.7M Valuation

Georgia v Alabama Source:Getty

 

College: Alabama
Sport: Football
Year: Sophomore
Instagram Followers: 743K
Tik Tok Followers: 449K
X Followers: 34K
On3 NIL Valuation: $2.7M

16. Josh Hoover – $2.4M Valuation

TCU v Cincinnati Source:Getty

 

College: TCU
Sport: Football
Year: Redshirt Junior
Instagram Followers: 10.5K
Tik Tok Followers: 79K
X Followers: 2.4K
On3 NIL Valuation: $2.4M

17. Caleb Downs – $2.4M Valuation

COLLEGE FOOTBALL: JAN 01 CFP Semifinal - Rose Bowl Game - Alabama vs Michigan Source:Getty

 

College: Ohio State
Sport: Football
Year: Junior
Instagram Followers: 227K
Tik Tok Followers:50K
X Followers: 24K
On3 NIL Valuation: $2.4M

18. CJ Bailey – $2.3 Valuation

NC State v North Carolina Source:Getty

 

College: NC State
Sport: Football
Year: Sophomore
Instagram Followers: 36K
TikTok Followers 5.5K
X Followers: 2K
On3 NIL Valuation: $2.3M

19. Dylan Raiola – $2.3 Valuation

COLLEGE FOOTBALL: DEC 28 Bad Boy Mowers Pinstripe Bowl - Boston College vs Nebraska Source:Getty

 

College: Wisconsin
Sport: Football
Year: Sophomore
Instagram Followers: 154K
X Followers: 47K
On3 NIL Valuation: $2.3M

20. Yaxel Lendeborg – $2.3 Valuation

COLLEGE BASKETBALL: NOV 07 Southern Miss at UAB Source:Getty

 

College: Michigan
Sport: Basketball
Year: Senior
Instagram Followers: 27K
TikTok Followers: 14.5K
X Followers: 4.6K
On3 NIL Valuation: $2.3M