Indiana Mad Ants Rebrand To Noblesville Boom With Connection...
Indiana Mad Ants Rebrand To Noblesville Boom With Connection To Bobby “Slick” Leonard

Indiana Mad Ants Rebrand To Noblesville Boom With Connection To Bobby “Slick” Leonard
The Indiana Mad Ants, the G League affiliate of the Indiana Pacers, have officially rebranded as the Noblesville Boom, marking a new chapter for the team.
This change coincides with the team’s relocation to Noblesville and the anticipated completion of their state-of-the-art facility at the Noblesville Innovation Mile.
The new name, inspired by the Pacers’ legendary broadcaster Bobby “Slick” Leonard’s exclamation “Boom, Baby!” perfectly ties the team to Indiana basketball heritage while signifying energy, growth, and excitement.
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The Noblesville Boom seeks to solidify its identity within the community, reflecting a commitment to engaging fans and creating a lively game-day experience.
The change also represents an investment in the future.
The team’s new arena, set to open before the 2025-26 season, promises a modern and intimate venue for fans to witness tomorrow’s NBA stars up close.
By planting roots in Noblesville, the Boom aims to foster deeper local connections and continue delivering high-level basketball as part of the region’s vibrant sports culture.
This rebrand is more than a new name; it’s a fresh identity poised to ignite a new era for basketball in Indiana.
Boom, Baby! The excitement has only just begun.