Watch: Caitlin Clark Stars in Nike’s First Super Bowl Commercial...

Watch: Caitlin Clark Stars in Nike’s First Super Bowl Commercial in 27 Years

Source: David E. Klutho / Getty

Watch: Caitlin Clark Stars in Nike’s First Super Bowl Commercial in 27 Years

Nike returned to the Super Bowl ad stage for the first time in 27 years, and the sportswear giant made it an unforgettable moment by spotlighting rising basketball star Caitlin Clark.

The commercial, which aired during Super Bowl LIX, celebrated the power of women in sports with a lineup of extraordinary female athletes, all under Nike’s inspiring “So Win” campaign.

Clark, who plays for the Indiana Fever and previously starred at the University of Iowa, appeared alongside fellow basketball standouts A’ja Wilson, Sabrina Ionescu, and USC phenom JuJu Watkins. The ad also showcased talents like track star Sha’Carri Richardson, tennis world No. 1 Aryna Sabalenka, gymnast Jordan Chiles, and soccer sensation Sophia Smith.

Narrated by rapper Doechii, the commercial artfully tackled the double standards women face in sports, driving home the message that no matter the odds, they should defy expectations and “win.”

With dynamic footage highlighting each athlete’s prowess, the ad delivered a powerful mantra: “Whatever you do, you can’t win. So win.” This resonated deeply with fans, sparking widespread praise across social media for its empowering message and stunning visuals.

Watch the commercial from Nike below:

Clark’s inclusion in this historic spot further cements her place as one of the brightest stars in women’s basketball.

Her dynamic performance on the court—whether in her Iowa jersey or Fever colors—was a standout, underscoring Nike’s commitment to amplifying women’s sports.

Nike’s decision to return to football’s biggest stage after 27 years carries cultural and marketing significance.

By spotlighting women athletes in a fiercely competitive, male-dominated advertising space, the brand made a bold statement about the importance of representation and equity in sports. The ad also aligns seamlessly with Nike’s “So Win” campaign, which celebrates hard work, resilience, and breaking barriers.